Living in Hell's Kitchen, Manhattan, I'm well aware of the spending power of the upwardly mobile single gay man (The Williams Institute recently put out some research stating that homosexual male couples actually make less than their heterosexual counterparts, but I'll save that for another blog post) and as consumers, we're in a strong position to use purchasing power to support the corporations with whose ethics we agree. That being said, our efforts can sometimes be a little misguided, like when we called to boycott Stoli Vodka because of Russia's attitude towards our people, when, in fact, Stoli isn't even from Russia, but Latvia (thank you Stoli promotional model, Chad Sapp) and Stoli has always been a big supporter of gay events and rights.
So instead of getting our panties in a twist, we should simply purchase pastas from queer friendly sources. Barilla's competitor Buitoni responded to the situation by releasing adorable ads of same-shape pasta couples prancing around on a wooden spoon; now, I'm not saying that Buitoni is the holy grail of gay food products, but they're making an effort to mainstream same-sex relationships in the world of advertising. Just like when you choose to buy organic fruits and veggies, or free range eggs or fair-trade coffee (which I recommend everybody does when possible) you can cook with a conscience by respectfully declining to purchase Barilla products, and using leftovers you have around the house to boil up for a big bowl of super gay rainbow rotini pasta salad to share with all your mo friends as you celebrate your queerdom and our ability to be the change we want to see in the world.